Summary: "The Great Hack" is a 2019 documentary film that explores the Cambridge Analytica scandal, a major data privacy breach that came to light in 2018. The film follows the story of how the political consulting firm Cambridge Analytica obtained and misused the personal data of millions of Facebook users without their consent, in order to create targeted political advertising and influence the outcomes of elections, including the 2016 US presidential election and the Brexit referendum in the UK. The documentary delves into the complex web of data harvesting, manipulation, and the erosion of individual privacy in the digital age, raising important questions about the power of data and the need for greater regulation and transparency in the tech industry.

Why Watch:

🧠 Individuals interested in data privacy and the impact of technology on democracy: This film provides a deep dive into the Cambridge Analytica scandal, shedding light on the dangers of unchecked data collection and the potential for misuse of personal information to influence political outcomes.

🎓 Students and educators in fields like technology, politics, and media studies: "The Great Hack" offers a compelling case study for exploring the intersection of data, technology, and the democratic process, and can be a valuable resource for classroom discussions and research.

🗳️ Voters and citizens concerned about the integrity of elections: The film highlights the vulnerabilities of the electoral system to data-driven manipulation, encouraging viewers to be more aware of the role of technology in shaping political discourse and decision-making.